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Why Encouraging Creative Thinking Boosts Your Bottom Line

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Why Encouraging Creative Thinking Boosts Your Bottom Line

In today’s competitive business environment, it’s become necessary to focus on continuous improvement. The most successful businesses are those that set goals and take steps toward reaching them, by establishing Key Performance Indicators to guide activities, continuously collecting data benchmark progress, and making adjustments along the way to increase the likelihood of success.

Maintaining such a results-based approach is important, but in many organizations, this focus comes at the expense of creative thinking. In fact, in one survey, more than half of the respondents stated that they believe that creative thinking could increase profits, but most felt stymied in those efforts.

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